AI & Marketing Automation
AI is changing how marketing gets built, and I've been ahead of it. I use AI to create content pipelines, automate workflows, build brand systems, and ship products across every stage of a campaign. From deploying custom GPTs to vibe coding full web apps, this is what I do.
Fun fact: I vibe coded this entire portfolio site.
Tools & Platforms
Project 01
Remi App
I built a fully functional AI-powered app from scratch using Claude AI, Claude Code, and Lovable. Started with UX mockups designed in Canva, then used AI tools to build and iterate on the full product. Remi is an AI Smart Notes app currently in active development. I am using it as a case study in vibecoding and product marketing.
These images show the original designs I made on Canva and how I brought them to life on the app interface.
Canva Mockup
Remi Screenshot
Canva Mockup
Remi Screenshot
Project 02
Brand Kit & Governance System
Built a full brand system for NECX from scratch — including brand voice guidelines, audience segmentation, channel-specific standards, and a Canva brand kit used across the entire team. Every client-facing asset was designed to reflect a consistent, polished identity.
These governance documents became the foundation for a company-wide AI system I configured to generate on-brand content across all internal and external channels — ensuring every team member, regardless of role, could produce materials that stayed consistent with our voice and standards.
Project 03
AI-Assisted Blog & SEO Pipeline
Built and managed a Sanity.io blog pipeline designed for SEO and AEO performance. I created a content plan using AI to outline what blogs would be published and the structure to follow — including target keywords, formatting guidelines, and backlink strategy. These guidelines were shared with our content writers to ensure every post was optimized before publishing.
Through this AI-enabled content system, targeted keywords and phrases were brought to the first page of Google SERPs where they previously had no ranking. Several new keywords were also indexed by Google Search Console, including:
The blog pipeline was built as part of a broader SEO strategy:
See the Full Case StudyAI-Generated Sitemap
To resolve persistent indexing issues in Google Search Console, I used AI to build a custom XML sitemap. I provided every page URL and our full site structure, and used AI to generate a properly formatted sitemap that was submitted to and accepted by GSC — directly improving our page indexing and crawlability.
Project 04
AI-Produced Product Video
I created this product video using Canva, iMovie, and CapCut — with an AI-generated voiceover by ElevenLabs.
Bad AI content is everywhere. Where AI actually helps is in the details: a polished graphic, a clean voiceover, the finishing touches that elevate what you already made.
SEE MORE CONTENT