Brand Systems & Design
Full brand identities built from research to rollout — visual systems, voice guidelines, and governance frameworks designed to last.
Key Skills & Platforms
NECX INC.
Brand System & Governance
The NECX brand was built from the ground up with one non-negotiable: it had to feel safe. Our audience — victim service agencies, social workers, and survivors — required a brand that communicated trust, stability, and competence without feeling clinical or cold. I conducted competitor analysis, market research, and audience analysis to understand how trauma-informed design principles should shape every visual and verbal decision, from color psychology to tone of voice. The result was a full brand system including visual identity, voice guidelines, channel-specific standards, and a custom brand GPT to ensure consistency across the entire organization.
FREELANCE CLIENT
Nelson Moya Designs
Designed an original logo and full brand identity system for Nelson Moya Designs, a luxury Colombian coffee grinder brand — built from the ground up through client discovery and direct product research. Brand direction was shaped by in-depth conversations with the founder and a close study of the product itself, resulting in a cohesive system covering color palette, typography, and brand voice guidelines.
PERSONAL PROJECT
Ben & Betty's Car Wash
A brand concept I developed for a self-service car wash near my university, originally created for a pitch contest among friends. I built the full identity from scratch — logo, color system, app mockup, branded merchandise, and a loyalty rewards mechanic — designed to attract a student demographic with a fun, youthful, and Instagram-worthy aesthetic.
PERSONAL PROJECT
Remi
COMING SOON