Web Design
& Digital
Performance
I approach web design and digital performance as an opportunity to build trust, streamline the user journey, and turn leads into high-value conversions.
Key Skills & Platforms
Project 01
NECX Website Relaunch
I built the full NECX web presence from scratch — starting with competitor research and keyword analysis, through UX design and development, to ongoing SEO performance tracking. Designed initial mockups in Canva, built the site using Lovable and Claude AI, and created a sitemap using AI tools to ensure proper page indexing. Wrote all metadata, webpage title elements, and canonical tags with SEO and AEO in mind.
Canva Mockup
Canva Mockup
Final Site
Site Health & Indexing
Early in the relaunch, Google Search Console flagged persistent indexing issues across several pages. Resolving them required a multi-part approach: I used AI to generate a properly structured XML sitemap that was submitted to and accepted by GSC, implemented 301 redirects for all retired URLs from the previous site to preserve link equity and prevent crawl errors, and manually inspected each page to audit and fix canonical tag issues that were causing duplicate content signals. Together these fixes ensured all priority pages were being correctly crawled, indexed, and ranked.
Auditing
I regularly audited the website using Google Search Console and PageSpeed Insights. Below are the results of a 20-minute audit on our site — I diagnosed the issue, implemented the fix, and evaluated the results in one session.
Before
Before
After
Project 02
SEO & Blog Infrastructure
I designed and built a blog pipeline on Sanity.io to expand our content channels and strengthen SEO and AEO performance. Before writing a single line of copy, I mapped out target keywords for each page and built them directly into the metadata, title elements, and on-page content.
Blog posts were structured around industry-aligned search terms, giving us a new content channel we could reshare across LinkedIn and email while simultaneously improving our search presence. Keyword positioning and indexing health were tracked continuously via Google Search Console.
Keywords Gained After Relaunch
- Position 2: case management software with grant reporting
- Position 6: victim case management system
- Position 12: victim services case management software
New Keywords Indexed After Blog Launch
- human services reporting software
- victim services CRM
- case management software for human services
- outcome tracking software for nonprofits
2x
page views within 3 months of relaunch
Sanity CMS Dashboard
Sanity CMS Dashboard
Blog Pipeline
Project 03
El Café Orduz Website
El Café Orduz's website serves as the digital home for our family's coffee brand. Because our supply is limited, I made the call not to build a full Shopify-style e-commerce store. Instead, I designed the site to be form-optimized, giving people a simple way to sign up and be notified the moment coffee is back in stock.
Desktop Screen Recording
Mobile Screen Recording
Mobile Screen Recording
Desktop Screen Recording
Form & CRM Integration
Every field on the sign-up form is mapped directly to custom contact properties in Mailchimp, so we can segment our list and send stock updates or newsletters the moment coffee is available again. The form also submits to Webforms, which notifies my family in real time whenever someone new signs up — keeping everyone looped in without anyone needing to check a dashboard.
Mobile-First & Social Sharing
Because this site sells a consumer product, mobile optimization and social sharing sit at the center of the build. Metadata, Open Graph tags, and social link previews were all written so the site shares cleanly across Instagram, iMessage, and the other platforms our audience actually uses. The design stays deliberately simple and fast-loading, with a warm, family-centered brand voice throughout.