Campaigns & Strategy
Full-funnel campaigns built for premium brands — from research and creative direction to paid media, influencer partnerships, and measurable results.
Key Skills & Platforms
RESLEN IDEAS+ · CLE CIGARS
Today is a Good Day for a Great Cigar
As project manager for this multicultural campaign, I conducted market and demographic research, assisted in model selection, and ensured our client was happy every step of the way. On shoot day, I coordinated team members, managed logistics, and kept everything running smoothly from start to finish. I also handled Spanish to English translations for key parts of the campaign.
RESLEN IDEAS+ · BACARDI · PATRÓN · HATUEY
Miami International Airport
I assisted in the creation of POS marketing projects seen at Miami International Airport for brands including Patrón, Bacardi, and Hatuey. Working across multiple premium spirits brands simultaneously, I supported asset deployment, campaign execution, and ensured each brand's presence was cohesive and on-brand in one of the highest-traffic venues in the country.
Deck by Luis Gil
NECX INC.
Mailchimp Email Performance
I built our email marketing channel from the ground up on Mailchimp — growing a list of 2,500+ contacts, creating audience segments, and running A/B and multivariate tests across copy, subject lines, send times, from name, and templates. Every campaign was brand-aligned, tested, and optimized for our target audience.
Performance
Click rate, 2.6x
Delivery rate
Bounce rate
112
A/B + multivariate variants
Click rate
Delivery rate
NECX INC.
Mobile App Campaign
A paid and organic social campaign to drive awareness and downloads for the NECX mobile app. I ran Meta ads, coordinated influencer partnerships, and produced content that reached over 120K views across placements.
META AD
120K+ views · 2,000+ profile visits · 800+ saves & shares
INFLUENCER PARTNERSHIP
We partnered with two micro-influencers whose audiences and content themes aligned closely with our target demographic — extending our reach authentically into communities already engaged with victim services and mental health advocacy. Combined: 56K+ views · 1,300+ likes.
NECX INC.
NECX Workspace Campaign
A multi-channel campaign to drive awareness and lead generation for the NECX Workspace product — combining press outreach and content strategy to reach victim service agencies and advocacy organizations.
PRESS
NECX was featured in the Fairfax County Times, where I was interviewed and quoted as a source on the company's mission and impact.
Fairfax County Times
NECX Strives to Connect People to Vital Resources
When Aras Choudhury was the victim of a crime, he sought justice and answers. Those never came to him, and the experience taught him a valuable lesson...